Posts Tagged ‘smartphones’

What will smartphone users want when they shop in 2013?

Tuesday, January 1st, 2013

Retailers and manufacturers have used advertising, in-store signage, the web and emails to build sales. However as iPhone and Android and Windows smartphone ownership rapidly increases, US consumers are relying on a new medium to determine where to shop and which products to buy,

According to a recent Perception Research Services International study, 76% of smartphone subscribers use their phones for shopping. The survey found

  • 53% of smartphone owners use their devices to compare prices,
  • 49% to read customer reviews,
  • 48% to search for product information,
  • 48% to check for sales or coupons,
  • 37% to get product information from a manufacturer’s site,
  • 34% to get a friend or family member’s opinion,
  • 31% to make a purchase,
  • 31% to enter a contest, and
  • 17% to view a product demonstration

80% of smartphone owners want shopping information more optimized for their device, according to a study conducted by ad agency Moosylvania. These consumers want to be able to access this information quickly and conveniently.

In 2013, Retailers and Manufacturers need to focus on how to close the sale by more effectively reaching smartphone users while they are shopping.  What changes will this mean for your retail or consumer products marketing strategy in 2013?

Mobile websites used more than APPs by Shoppers!

Saturday, March 17th, 2012

The top retailer mobile websites and apps reached 60% of the smartphone owners during the 2011 holiday period according to a recent study by Nielsen. Today there are almost 100 million smartphones in the US.  Adoption of smartphones are expected to continue to rapidly increase.

Nielsen included Amazon, Best Buy, e-Bay, Target and Walmart mobile websites and APPs in their study. The study also found that more consumers use mobile websites rather than APPs.

Mobile Shoppers

Men were more likely to download the retailer’s mobile APPs than women. Shoppers who used mobile APPs  generally spent more time viewing the mobile content.  The implication is retailers should find ways to encourage consumers to download their APP to create a deeper relationship.

For more information, please refer to the Nielsen study.

Adoption of Digital Media

Wednesday, August 18th, 2010

Four points any marketer should find interesting

In the new, growing and evolving world of digital media, adoption is a critical statistic. Adoption is essentially the use of new media delivery methods supported by technology in the delivery and consumption media. The key players are the providers of the means of delivery (technology), marketers and consumers.

Adoption of digital media by consumer is critical to its success in achieving its goal: Selling More Products!

Here are the four points:

• Adoption of Social Media by Major Brands. According to Burson-Marsteller, 79% of the Fortune 100 use one of the major social media platforms. 20% of those companies are using all four of the main social media platforms (Twitter, YouTube, FaceBook and Blogs). 82% are tweeting at least once per week and post to FaceBook on average 3.6 times per week. 50% have a YouTube video account and upload on average 10 videos per month.

• Adoption of Mobile Coupons. Promotional coupons sent by mobile phone are expected to reach 200 million by 2013 according to Juniper Research. Adoption of mobile coupons has been slow to date since they aren’t necessarily any easier to use than paper coupons. However, Target Corporation recently announced it had deployed scanners at its more than 1,700 stores that can read mobile coupons. This initiative by the second largest retailer in the U.S. will help push adoption ahead.

• Adoption of Smart Phones and Mobile Applications. Why are these two lumped together? Smart Phones are the means to using mobile applications. Smart Phones will grow to be roughly 60% of the new handsets sold in the U.S. by 2014 according to Pyramid Research. They are a growing channel for brands to interact with consumers. Projected to be among the top 10 consumer mobile applications for 2012 by Gartner are mobile payments, mobile advertising and location based services. All are key components in adoption of mobile devices in brand marketing initiatives.

• Adoption of New Standards of Measurement. A new media measurement project will be launched in September with the goal of understanding consumer media behavior across all platforms. The “Touchpoints” Initiative”, launched in the U.K. in 2006 is being brought to the U.S. by the Coalition for Innovative Media Measurement. The data from the study will allow media buyers in the U.S. for the first time look at unduplicated media consumption across all channels.

Okay. So how will adoption of digital media impact how you manage your business in the digital world?