Posts Tagged ‘iPads’

Being Visible in the Digital World

Friday, January 28th, 2011

Is your business managing its Digital Footprint?

Just the other day I was talking to one of our partners about some new work for one of our clients. He was telling me how he is still struggling to convince a couple of his clients about the need to extend their efforts beyond their site…something I would call expanding their digital footprint.

A digital footprint is the data trail left by activity in the digital world. Information is captured through interaction with web sites on the internet, social media sites, mobile applications, scanning loyalty cards, and the list goes on.

For consumers, your digital footprint is driving how you are being targeted by marketers for their ads, offers, products, and services. Marketers see it as a source of fresh data to help profile and target consumers. And, it can also determine your reputation based on the posts, comments, and images you leave on social media sites.

For your business, a lot of similar factors are involved. However, the stakes are much higher. Your ability to generate sales, keep customers, and attract new customers is impacted by your digital footprint. Your brand reputation is at stake. It can be as simple as your site being found by a search engine to how you respond to an unhappy customer’s Facebook post.

A business needs to have a practical digital footprint strategy and tactical activities that keep your business visible and vibrant in the digital world. So how can you get started? There are simple steps you can take and a host of free tools available out there to help you.

Here are some questions you can answer to begin to develop your digital footprint strategy:

• What are your online objectives?
• Is your site a commercial site or are you building a community? A commercial site is focused on generating sales; helps sell products and services. A community site is place for people to get information, meet, aware of an issue or group…
• How do your customers or audience interact online? Do they frequent social media sites like Facebook, YouTube, and Twitter? Are they business customers more likely to be using LinkedIn? Do they actively use their mobile phones? How to they find you? How do they find your products, services, or group?
• How can you listen to what is being said about you on the web? There are some free tools out there that can help. Google alerts will allow you to track who is talking about you and where. Twitter Search allows you to see who’s twitting about you. You can try out SM2 by Alterian social media monitoring tool. And the list goes on…
• How can you interact with your customers and followers? See where they hang out. See how you can leave comments and respond to posts.

All businesses in all industries need to examine how their digital footprint impacts their business.

So will you take a close look at your digital footprint and how it impacts your business in the digital world?

WAR OF THE TABLETS!

Wednesday, January 5th, 2011

Are you using a Tablet?

CES 2011 is less than One Day away. There is already speculation that this year’s event buzz will feature the WAR OF THE TABLET COMPUTER.!

Forrester is predicting that over 82 million Americans will own a tablet — or more than one-third of U.S. adults — will own a tablet computer by 2015.

Forrester estimates that 10.3 million tablet computers were sold in 2010 and predicts sales of 24.1 million this year and 44 million by 2015.

The reason Tablets computers are experiencing this rapid growth is because they are providing practical solutions that can be used in business, at school and at home. The tablet is certainly helping productivity but it is also becoming a lifestyle device. At home, it will be used as a TV remote, the new cookbook with videos, review your stock portfolio, a new entertainment device for the kids in the back seat of the car and much more. Schools are also becoming major consumers of tablets to support new learning initiatives. The Wellesley, MA school system will be using tablets.  Then there is your favorite restaurant that is now featuring their wine list─on a tablet!

While many of the pundits predict that Apple will continue to dominate the tablet marketplace, there will be some fierce competition. Google’s Android operating system, Microsoft’s Windows and platforms from Hewlett-Packard, BlackBerry maker Research In Motion, and Nokia are all stepping up their efforts to capture the market.

So how will this change how you are delivering your digital content in 2011? It is time to take a hard look at Tablets.

Amazon Admits Selling Millions of Kindles

Thursday, December 16th, 2010

What’s happening with the Kindle in the e-Reader Market?

This week Amazon let us know it is selling millions of Kindle e-readers.  The 2010 holiday quarter has already surpassed the total of all sales for 2009.  The various estimates for Kindle sales for all of 2010 range from 4 to 7 million units will be sold.  What’s the real number?  Hopefully Amazon will tell us early next year. 

A recent report by ChangeWave has the Amazon Kindle at a 47% share of the e-reader market based on their survey of consumers.  The Apple iPad is next with 32% and that is if you consider the the iPad just an e-reader.   The iPad certainly impacts this market and will continue to do so. 

It should be no surprise the Kindle is at the top right now as a true eReader.  The Kindle is relatively cheap, priced at between $139 and $149.  You can find cheaper devices such as the Aluratek Libre and Kobo eReader which cost between $99 and $129.

What about functionality?  Not all avid readers feel the need for over-the-top functionality.  The Kindle’s black and white display is fine for reading.  It is neat to have wifi that enables an online dictionary to look up those occasional new words.  But this is not critical.

A revolution is starting as publishers are now beginning to convert their vast inventory of illustrated books into e-books. This is all possible due to Barnes and Noble’s new Nook Color and the Apple iPad color displays which will help them showcase their color illustrations and photographs.  On Wednesday, Apple introduced 100 illustrated book titles in the iBookstore, a collection of cookbooks, children’s books, and photography books. Some of the most popular children’s books will be available with illustrations. Barnes & Noble’s Nook had announced publishing famous children’s books last month.

The Kindle and eReader market will continue to grow.   According to Gartner, the market for eReaders is expected to grow by 68% in 2011 despite competition from the iPad and Galaxy Tablet.   The Kindle is projected to sell 11 million devices in 2011 and will continue to be the market leader holding on to a 45% share.  A key will be holding the price to a point where it can continue to be an affordable alternative.

It will be interesting to see if the Kindle continues on the predicted path or if the new entry in the market, Barnes and Noble’s Nook and the iPad will impact this trend.  It will also be interesting to see how publishers will embrace this new technology to reach this new age consumer.   

So how are eReaders impacting how you publish your content in the digital world?

Mobile Advertising Is Growing

Tuesday, August 10th, 2010

Take a look at some of the recent trends in this growing media

We have been writing a lot about mobile lately since we are deep in the planning process for a mobile retail mobile advertising project.

Last year, advertisers spent $218 million on mobile advertising according to research firm IDC. This year the total is expected to be $418 million and reach $1.8 billion by 2014. Recently, Apple announced iAd, its own ad network for iPhones and iPads. And, Google now owns mobile ad networks Ad Mob and Quattro. The market makers are certainly banking on the enormous potential of mobile advertising. Supporting the growth in mobile advertising is the growth in mobile search. Google is reporting a 500% increase in mobile search with 1/3 of the searches seeking local content.

Nielson sees the mobile ad market splitting into two main segments, premium ads and mass market ads. Premium ads are commanding premium prices from advertisers. According to Medialets, cost per thousand impressions ranges from $15 to $50 for a rich media ad. Banner ad costs are ranging from $8 to $15 cost per thousand impressions. Advertisers are willing to pay the premium prices for media rich ads since they are effective in holding a consumer’s attention and brand recall.

So what is working from the consumer’s perspective?

According to a recent Harris Interactive poll, consumers are willing to tolerate mobile ads if they are unobtrusive, targeted toward their taste and offer something unique. Interestingly, 56% of the teenagers surveyed said they would be interested in ads with incentives with 37% of adults surveyed saying the same. The number one incentive named by all polled was cash. This was followed by entertainment downloads, free mobile minutes and discounts.

Mobile advertising will continue to grow and evolve. For mobile advertising service providers and ad agencies, the revenue and profit opportunity for mobile campaigns still lags far behind the traditional and online media channels.

Okay. So how will the recent trends in mobile advertising impact how you manage your business in the digital world?