Posts Tagged ‘eReader’

WAR OF THE TABLETS!

Wednesday, January 5th, 2011

Are you using a Tablet?

CES 2011 is less than One Day away. There is already speculation that this year’s event buzz will feature the WAR OF THE TABLET COMPUTER.!

Forrester is predicting that over 82 million Americans will own a tablet — or more than one-third of U.S. adults — will own a tablet computer by 2015.

Forrester estimates that 10.3 million tablet computers were sold in 2010 and predicts sales of 24.1 million this year and 44 million by 2015.

The reason Tablets computers are experiencing this rapid growth is because they are providing practical solutions that can be used in business, at school and at home. The tablet is certainly helping productivity but it is also becoming a lifestyle device. At home, it will be used as a TV remote, the new cookbook with videos, review your stock portfolio, a new entertainment device for the kids in the back seat of the car and much more. Schools are also becoming major consumers of tablets to support new learning initiatives. The Wellesley, MA school system will be using tablets.  Then there is your favorite restaurant that is now featuring their wine list─on a tablet!

While many of the pundits predict that Apple will continue to dominate the tablet marketplace, there will be some fierce competition. Google’s Android operating system, Microsoft’s Windows and platforms from Hewlett-Packard, BlackBerry maker Research In Motion, and Nokia are all stepping up their efforts to capture the market.

So how will this change how you are delivering your digital content in 2011? It is time to take a hard look at Tablets.

Amazon Admits Selling Millions of Kindles

Thursday, December 16th, 2010

What’s happening with the Kindle in the e-Reader Market?

This week Amazon let us know it is selling millions of Kindle e-readers.  The 2010 holiday quarter has already surpassed the total of all sales for 2009.  The various estimates for Kindle sales for all of 2010 range from 4 to 7 million units will be sold.  What’s the real number?  Hopefully Amazon will tell us early next year. 

A recent report by ChangeWave has the Amazon Kindle at a 47% share of the e-reader market based on their survey of consumers.  The Apple iPad is next with 32% and that is if you consider the the iPad just an e-reader.   The iPad certainly impacts this market and will continue to do so. 

It should be no surprise the Kindle is at the top right now as a true eReader.  The Kindle is relatively cheap, priced at between $139 and $149.  You can find cheaper devices such as the Aluratek Libre and Kobo eReader which cost between $99 and $129.

What about functionality?  Not all avid readers feel the need for over-the-top functionality.  The Kindle’s black and white display is fine for reading.  It is neat to have wifi that enables an online dictionary to look up those occasional new words.  But this is not critical.

A revolution is starting as publishers are now beginning to convert their vast inventory of illustrated books into e-books. This is all possible due to Barnes and Noble’s new Nook Color and the Apple iPad color displays which will help them showcase their color illustrations and photographs.  On Wednesday, Apple introduced 100 illustrated book titles in the iBookstore, a collection of cookbooks, children’s books, and photography books. Some of the most popular children’s books will be available with illustrations. Barnes & Noble’s Nook had announced publishing famous children’s books last month.

The Kindle and eReader market will continue to grow.   According to Gartner, the market for eReaders is expected to grow by 68% in 2011 despite competition from the iPad and Galaxy Tablet.   The Kindle is projected to sell 11 million devices in 2011 and will continue to be the market leader holding on to a 45% share.  A key will be holding the price to a point where it can continue to be an affordable alternative.

It will be interesting to see if the Kindle continues on the predicted path or if the new entry in the market, Barnes and Noble’s Nook and the iPad will impact this trend.  It will also be interesting to see how publishers will embrace this new technology to reach this new age consumer.   

So how are eReaders impacting how you publish your content in the digital world?