Posts Tagged ‘Amazon’

Apple iPhone 5 vs Samsung Galaxy S III: How do they Stack Up?

Thursday, December 27th, 2012

Are you in the market for a new smartphone? Well I am and it is not an easy choice. I have been a loyal Apple customer for the past several years. I not only own the iPhone 4 and 4S but several Macs, iPads, and iPods. Despite my Apple loyalty, Samsung’s Galaxy S III is catching my interest.

Despite the competition from Samsung, Apple for the first time owns over 50% of the US smartphone market, receiving a boost in sales from the iPhone 5. Android continues to own 61% of the smartphone market in Europe with Samsung the leading smartphone manufacturer owning 44.3% of the market (Kantar Report).

A Holiday Price War is now occurring in the US between Samsung’s Galaxy SIII and the iPhone 5. With a two-year contract, consumers can purchase a Verizon 16GB Samsung Galaxy SIII in white for $59.99, a Sprint 16GB version in white for $0.01, and an AT&T 16GB phone for $79.99 from Amazon

The iPhone 5 is still more expensive but bargains can be found. The iPhone can be purchased for $50 below retail price ($149.99) with a two-year contract across all the major carriers at BestBuy Mobile. A couple of weeks ago, Walmart offered the iPhone 5 for $127 with a 2-year contract.

When you stack these phones up against each other it is hard to find a major difference. Here is a comparison, compiled by Staples.

iTunes and the Apple Store help set the iPhone 5 slightly ahead of Samsung Galaxy S III. However recent decisions to block Google APPs on the iPhone APP store have created dissatisfaction across customers. In the past couple of weeks the new Google Map application is now being offered.

Overall there is no clear winner between the iPhone 5 and Samsung Galaxy s III. Perhaps the only thing to do is wait for the Samsung Galaxy S IV, which may be displayed at the CES event in January and released as early as March 2013.

Mobile websites used more than APPs by Shoppers!

Saturday, March 17th, 2012

The top retailer mobile websites and apps reached 60% of the smartphone owners during the 2011 holiday period according to a recent study by Nielsen. Today there are almost 100 million smartphones in the US.  Adoption of smartphones are expected to continue to rapidly increase.

Nielsen included Amazon, Best Buy, e-Bay, Target and Walmart mobile websites and APPs in their study. The study also found that more consumers use mobile websites rather than APPs.

Mobile Shoppers

Men were more likely to download the retailer’s mobile APPs than women. Shoppers who used mobile APPs  generally spent more time viewing the mobile content.  The implication is retailers should find ways to encourage consumers to download their APP to create a deeper relationship.

For more information, please refer to the Nielsen study.

Amazon Admits Selling Millions of Kindles

Thursday, December 16th, 2010

What’s happening with the Kindle in the e-Reader Market?

This week Amazon let us know it is selling millions of Kindle e-readers.  The 2010 holiday quarter has already surpassed the total of all sales for 2009.  The various estimates for Kindle sales for all of 2010 range from 4 to 7 million units will be sold.  What’s the real number?  Hopefully Amazon will tell us early next year. 

A recent report by ChangeWave has the Amazon Kindle at a 47% share of the e-reader market based on their survey of consumers.  The Apple iPad is next with 32% and that is if you consider the the iPad just an e-reader.   The iPad certainly impacts this market and will continue to do so. 

It should be no surprise the Kindle is at the top right now as a true eReader.  The Kindle is relatively cheap, priced at between $139 and $149.  You can find cheaper devices such as the Aluratek Libre and Kobo eReader which cost between $99 and $129.

What about functionality?  Not all avid readers feel the need for over-the-top functionality.  The Kindle’s black and white display is fine for reading.  It is neat to have wifi that enables an online dictionary to look up those occasional new words.  But this is not critical.

A revolution is starting as publishers are now beginning to convert their vast inventory of illustrated books into e-books. This is all possible due to Barnes and Noble’s new Nook Color and the Apple iPad color displays which will help them showcase their color illustrations and photographs.  On Wednesday, Apple introduced 100 illustrated book titles in the iBookstore, a collection of cookbooks, children’s books, and photography books. Some of the most popular children’s books will be available with illustrations. Barnes & Noble’s Nook had announced publishing famous children’s books last month.

The Kindle and eReader market will continue to grow.   According to Gartner, the market for eReaders is expected to grow by 68% in 2011 despite competition from the iPad and Galaxy Tablet.   The Kindle is projected to sell 11 million devices in 2011 and will continue to be the market leader holding on to a 45% share.  A key will be holding the price to a point where it can continue to be an affordable alternative.

It will be interesting to see if the Kindle continues on the predicted path or if the new entry in the market, Barnes and Noble’s Nook and the iPad will impact this trend.  It will also be interesting to see how publishers will embrace this new technology to reach this new age consumer.   

So how are eReaders impacting how you publish your content in the digital world?