Publishers

Wesley Partners helps publishers create, distribute, and monetize their content across all media channels. We do this by: CREATING exceptional content packaging, DISTRIBUTING content through a variety of media channels, and MONETIZING it through direct sales, attracting advertisers and sponsors, and leveraging your content to market products and services.

The publishing platforms used are designed to deliver the content to your target consumers and are designed to be scalable and repeatable. The range of publishing platforms we utilize deliver digital content, printed material, and video content. All published works are supported by a strong and integrated digital presence through web site(s), social media, and mobile programs.

How we do it? We follow a step-by-step process to achieving your objectives.

Research, Strategy, and Planning

Wesley Partners works with you to formulate an ROI driven plan to produce and monetize your most valuable asset - content. To accomplish this, we conduct a thorough market analysis which enables us to build a sound value chain as well as empowers us to plan intentional and measurable activity. The result is a clear, actionable plan that addresses your target consumers, revenue opportunities, and growth goals.

Publishing Plan Execution

Next we help you publish your content in the forms and formats that are not only most appropriate to the target audience, but in alignment with your monetization strategy. Providing both online and print options, the result is a publication of books, papers, guides, videos supported by a strong digital presence.

Establish Your Digital Footprint

Building a coordinated, targeted, and measurable digital media presence that supports business generation and customer retention is key. By establishing a digital media value chain that fits your products, services, and customer base, a strong and sustainable online presence is achieved in all the required channels including blog, mobile, social media and sites, as well as other digital channels specific to your target audience.

Sales, Marketing, and Distribution

We also help you restructure your sales process and channels to monetize content, identifying the appropriate distribution channels for your online and print content. This retooling enables you to develop revenue opportunities be it through direct sales and/or ad and sponsor revenue, while leveraging your content to sell products and services.

Social Media Integration

By developing a purposeful social media presence, Wesley Partners helps you link and manage social media activity to support your sales and marketing goals. With an established and sustainable process to leverage the appropriate social media channels, we help you not only create the right messages that support sales generation and market awareness, but also effectively distribute it to your target audience at the right time – be it on sites such as Facebook, YouTube, and Twitter.

Lead & Sales Generation

Working in tandem with your management team, we create the on-going direct response lead and sales generation campaigns that support your sales team and the monetization of your goals. The result is a calendar of marketing activities that supports the sales of your products and services.

Measurement & Reporting

To ensure that you’re continually experiencing the predicted results, we operationally define a process to measure results, as well as, manage and report on the ongoing activity. This enables us to effectively evaluate what’s working and continually optimize your sales and marketing activities accordingly.

 

CLIENT SPOTLIGHT