Business-to-Business

Wesley Partners helps business marketers generate sales by becoming visible thought leaders in the industry. Today, many business-to-business marketers are distributing fresh content through a variety of digital media channels and on a continuous basis, making it essential to be visible to compete. The foundation of B2B lead and sales generation programs is now firmly rooted in the multi-media delivery of meaningful content to clients and prospects that have access to a wide variety of rich content at their fingertips.

At Wesley Partners, we help B2B marketers cut through the clutter by: CREATING an exceptional message that effectively communicates your unique offering, DISTRIBUTING your message through digital channels laser-focused to make an impact in your target market, and MONETIZING your message by leveraging it to deliver fresh leads and new business opportunities to your sales force.

The content we create is based on the buying behavior of businesses that purchase your products and services. The scope of our work includes enhancing your digital visibility, creating lead and sales generation programs, and leveraging online, social media, mobile, digital, and direct response media to enhance your market visibility and generate qualified leads for your sales force.

How we do it? We follow a step-by-step process to achieving your objectives.

Research, Strategy, and Planning

First, we formulate an ROI driven plan to consistently deliver your unique message that not only support your business generation efforts, but helps to establish thought leadership in your respective market. In order to accomplish this, we conduct a thorough market analysis, design programs that support your sales plans, and provide best practice recommendations. The result is an actionable and measurable plan that addresses your target market, enhancing your visibility in your industry while creating revenue opportunities.

Plan Execution

The next step is to establish a repeatable and coordinated digital media presence that enhances your visibility in your industry, delivering your message in the form and format most appropriate to the target audience. Throughout this process, we manage and execute lead and sales generation programs to support your quarterly and annual sales goals, with the end result being the implementation of a repeatable and sustainable awareness that drives lead and sales generation campaigns that produce measurable results.

Establish Your Digital Footprint

Building a coordinated, targeted, and measurable digital media presence that supports business generation and customer retention is key. By establishing a digital media value chain that fits your products, services, and customer base, a strong and sustainable online presence is achieved in the required channels - blog, mobile, social media and sites, as well as other digital channels specific to your target audience.

Sales & Marketing Integration

In order to free your sales force to close business, we integrate digital media, lead generation, and sales generation programs enabling your sales team to focus on scheduling meetings and closing business. The end result: the establishment of a strong sales pipeline and improved “closed” rates.

Social Media Integration

By developing a purposeful social media presence, Wesley Partners helps you link and manage social media activity to support your sales and marketing goals. With an established and sustainable process to leverage the appropriate social media channels, we help you not only create the right messages that support sales generation and market awareness, but also effectively distribute it to your target audience at the right time.

Lead & Sales Generation

Working in tandem with your management team, we create the on-going direct response lead and sales generation campaigns that support your sales team and your monetization goals. The result is a calendar of marketing activities that supports the sales of your products and services.

Measurement & Reporting

To ensure that you’re continually experiencing the predicted results, we operationally define a process to measure results, as well as, manage and report on the ongoing activity. This enables us to effectively evaluate what’s working and continually optimize your sales and marketing activities accordingly.

 

CLIENT SPOTLIGHT