Sales Growth

Through the use of an array of consulting services focused around the creation, online distribution, and monetization of custom content, Wesley Partners helos companies - such as NextWorth, Subway, and Modiv - experience significant sales growth in a short amount of time.

NextWorthRetail Sales Generation

Situation

NextWorth facilitates the trade-in and sale of a wide variety of consumer electronics and media, online and in-store through its retail partners. The company’s online presence is a key to its success and was not driving the volume of traffic necessary to meet its sales goals for this channel. The challenges included the site design, content, lack of social media presence, and lack of attractive online offers.

Solution

  • The NextWorth web site was redesigned.
  • The content was enhanced to optimize search.
  • An active social media presence was established on Facebook and Twitter.
  • A new blog was launched.
  • New online programs were established with retail partners Target and JR.

Results

  • Site visits increased by 3X and conversion rate was boosted 22%.
  • Facebook and Twitter are now key drivers of traffic to the site and consistently leveraged for new offers and product announcements.
  • The NextWorth web site was recognized as a finalist for the MITX awards in the Ecommerce/Alternative Retail category for 2010.
  • Partner online activity with Target increased 2.5X and JR increasing 6X.

> Learn how Wesley Partners also helped NextWorth establish retail partnerships

SubwayBuilding Brand Loyalty and Sales
June 2007 to March 2008

Situation

Two Subway Franchise regions were interested in building repeat customer business to their stores. This was especially critical in a highly competitive fast food market place.

Solution

A MySubway Mobile Club was developed to build customer loyalty and traffic to the stores. The program was successfully implemented in over 451 stores. The program attracted members by leveraging existing advertising and in-store marketing. A marketing promotions program was established with the advertising agency for the Subway Franchises.

Results

  • Over 15,000 members were enrolled in the program.
  • 72% of the members said they are loyal to Subway as result of the program. Most reported they would change their meal selection as a result of receiving the mobile messages.
  • 50% of mobile coupons were redeemed which is a significant increase over the 1% to 3% redemption rates of paper coupons.
  • Subway was presented with the Silver Medal in the 2008 one-to-one Media Impact Awards.

Modiv MediaRapidly Building New Revenue Streams and Improving Profitability
First Quarter 2007

Situation

A new software and hardware solution was in pilot mode in a few stores at a major retailer. The solution provided a substantial ROI to the retailer. However there were several major issues:

  • The hardware had multiple mechanical problems which resulted in numerous failures. The process of quickly identifying the failures and repairing them was not established. An informal process required a lot of additional costs and manpower.
  • The costs of the hardware deployed had not been previously established. A close examination revealed that the hardware units were much more expensive than originally anticipated; it was being sold at a loss.
  • There was no process established to fulfill an order from a large retailer. However, the company’s forecasts were depending upon fulfilling a large order before the end of the year.

Solution

A plan was devised and implemented which enabled the company to fulfill the $1 million order. The following key steps were taken:

  • The hardware malfunctions were identified and mechanical changes were made in existing units to eliminate failures. Changes in the design of new features were developed to eliminate failures in newly manufactured units.
  • A strategic alliance was formulated with Fujitsu. This alliance developed a provision for servicing units in the field. It also addressed the installation process of new enterprise solutions in the stores. A business partnership to sell the solution utilizing Fujitsu equipment in to other retailers was also reached.
  • A comprehensive manufacturing plan was developed in coordination with multiple vendors. This first entailed a complete cost accounting analysis of the hardware. Opportunities were found to reduce costs. Some reduction in cost resulted in sourcing and negotiation from vendors.

Results

  • $1.25 million order was received and installed on time within a very short time window. This was a significant contribution to the bottom line.
  • The Hardware was now being sold at a profit rather than a loss. This was due to a 25% reduction in overall costs plus an increase in sales price negotiated with the customer.
  • Hardware failures dropped from a 50% rate to less than 1%.

 

FREE EVALUATION

Like what you've read?
Have our experts evaluate your business model.