Mobile websites used more than APPs by Shoppers!

The top retailer mobile websites and apps reached 60% of the smartphone owners during the 2011 holiday period according to a recent study by Nielsen. Today there are almost 100 million smartphones in the US.  Adoption of smartphones are expected to continue to rapidly increase.

Nielsen included Amazon, Best Buy, e-Bay, Target and Walmart mobile websites and APPs in their study. The study also found that more consumers use mobile websites rather than APPs.

Mobile Shoppers

Men were more likely to download the retailer’s mobile APPs than women. Shoppers who used mobile APPs  generally spent more time viewing the mobile content.  The implication is retailers should find ways to encourage consumers to download their APP to create a deeper relationship.

For more information, please refer to the Nielsen study.

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